Google Ads review · Aug 4 – Sep 2, 2026 (last 30 days)

Atlanta Designer Rugs

Thirty days, every dollar traced.

$2,972spend
$12,451tracked revenue
4.2xreturn
194conversions
08-0408-0908-1408-1908-2408-29daily spend (grey area) · tracked revenue (blue bars)
Where the money went
15%
of spend made all the money

One brand term returned $6,334 on $431.

$2,97230-day spend-$1,615Performance Max, $0 value-$350Zero-conversion terms-$576Other Search$431Brand term→ $6,334 tracked revenue, 15x on $431
Two campaigns
54%
of spend went to Performance Max

It reported 163 conversions and $0 value.

$2,97230-day spendSearch$1,357Performance Max$1,615Tracked revenue$12,451Tracked value$09.2x on Search163 conversions, nothing valued
Week over week
$95
a day, flat as a floor

Spend drifts up. Value does not follow.

The funnel
2.6%
click-through rate

111,011 impressions became 194 conversions. One mattered.

Timing
12–15h
when revenue arrives

PMax burns its budget after midnight.

0h3h6h9h12h$4,650$878$6,11715h18h$80621h24hwedge = spend
Devices
27%
of spend on tablet, $0 back

Desktop carries half the revenue on a fifth of the spend.

Search terms
1
query pays for everything

Twenty more pay for nothing.

Geography
100%
of revenue from Georgia

23 other states browsed for $1,293.

Georgia$1,421 · $12,451 revenueCalifornia$170Texas$157Florida$111Illinois$69North Carolina$66Other 13 states$391
What the agent proposes
3
moves, each with a number to hit

Fix the signal, cut the waste, feed the winner.

01 PMax conversions carrying valuePass purchase value to Googlenow 0 of 163target 16302 Search spend on zero-conversion termsOne negative list, todaynow $350target $003 Brand term share of Search spendRaise bids, add sitelinks, day-partnow 32%target 50%
Next 30 days
4
weeks, four gates

Nothing scales until each gate passes.

Week 1Week 2Week 3Week 4Pass purchase value to PMaxApply 20 negativesDay-parting scheduleBrand campaign: bids, sitelinksMeta retargeting launchReview: keep, kill, scale
≤10%order-count gap
7 daysclean revenue
≤25%local click decline
≥3xvalidated return
Ryze AI

Nothing goes live without you.

Every change waits in the approval queue. Approve, edit, or reject.

get-ryze.ai · Paid Ads Autopilot · $89 a month, flat
ReviewYou see the exact change
→
ApproveYou choose what moves
→
LaunchThen the account changes