Atlanta Designer Rugs
Thirty days in charts and diagrams. Where the money went, where it came back, and what to change.
111,011 people saw an ad. 194 converted.
Click-through is healthy for a niche retailer. Conversion rate looks high only because PMax counts 163 zero-value actions as conversions.
One branch pays. The other disappears.
Flat spend, spiky revenue.
Four sales days in early August delivered every tracked dollar. 26 days bought clicks and PMax "conversions" with no value behind them.
Revenue lives in a four-hour window.
Search revenue lands 12:00–15:00 and around 20:00. PMax burns most of its budget 00:00–02:00 with nothing to show for it. Day-parting alone re-allocates about $700 a month.
Tablet takes 27% of spend and returns nothing.
Tablet: $798 spend, 112 conversions, $0 value — almost all of it PMax. Desktop: $573 spend, $6,117 revenue.
One query pays for everything. Twenty pay for nothing.
Georgia buys. The other 23 states browse.
Red = states with tracked revenue. Every out-of-state dollar came from Performance Max and produced conversions with no value.
Three moves, before and after.
Four weeks, four gates.
Real products, real rooms, ready to launch.
Made by the Ryze agent from the store's own catalog: six variants, three rooms, two formats, verified prices.
Nothing goes live without you.
Every change above waits in the approval queue. Approve, edit, or reject. The agent executes and reports back.